Regardless of the business, the goal of any aspiring company is to achieve profit and competitive advantage. Analyzing competitor apps can uncover their weaknesses and opportunities for improvement. This is not an easy task as it may seem, because it requires the development and implementation of a business strategy and, patience. However, the road to success can be winding and requires many sacrifices. It is a kind of race, the measure of success of which varies. For some, the determinant will be the leading position, while others will be content with being in the lead.