The growth of the e-commerce industry in recent years has led more and more companies to invest in customized solutions. One of the biggest dilemmas when developing an e-commerce platform is the choice of the framework on which to build it. Even though Angular and Express are popular, Ruby on Rails is used in many solutions as well. What makes developers increasingly bold to develop online stores in RoR? What are the benefits of opening up to this framework? We will try to find a concise answer to these and many more questions.