I am sure that every future app owner wonders, "Which programming language should I use for my application?". The topic is extensive because there are a lot of technologies available on the market right now. Unfortunately, picking the wrong technology brings some business risks, such as difficulties with finding developers, feature barriers, quality difficulties, or (the most costly) necessity to rewrite the app. I am aware that technology price is decisive in many cases, but paying attention only to costs can be destructive. Technology should empower your business.